#86: Katie Colley and Laura Ward: E Dose Daily
As entertainment news outlets continue to shrink, two industry powerhouses found themselves with a decision to make: sink or swim.
Katie Colley and Laura Ward, television personalities, discuss their new venture E Dose Daily, their experiences in media, and the challenges and triumphs they have faced along the way. They share insights on content production, industry shake-ups, and the value of owning their own content.
Formerly of Entertainment Tonight Canada and ETalk, Katie and Laura founded the female-led online news outlet, dedicated to delivering the latest updates while providing engaging and captivating coverage. The pair boast a long list of A-list celebrity interviews through their respective careers that includes the likes of Brad Pitt, Will Smith, Mark Wahlberg, and Susan Sarandon to sports legends such as Kyle Lowry, José Bautista and Shaquille O'Neal and major music sensations including Shania Twain, Backstreet Boys, Ariana Grande, Luke Bryan, Cardi B, and Metallica.
E Dose Daily aims to redefine how audiences engage with entertainment in the digital age. Having developed a fully renovated, state-of-the-art studio in the GTA, E Dose Daily will be able to host guests onsite as well as shoot interviews on location to ensure viewers get real-time updates for everything from red carpets to music festivals.
With a focus on real-time content delivery, E Dose Daily will offer audiences unmatched coverage of the latest in entertainment news, pop culture trends, and exclusive interviews. The platform will utilize cutting-edge technology to deliver content swiftly and seamlessly across multiple digital channels. E Dose Daily will feature a diverse range of daily content with short, snappy segments that can be easily consumed on the go.
Some specialty segments will include frequent installments of:
Reali-TEA: with juicy gossip and candid interviews, it will keep fans up-to-date on all the latest happenings in the reality TV universe.
Keep It Country: immersing fans in the heart of country music, offering an insider’s perspective on the latest news, trends, countdowns, and new releases.
Toast To Tipsy: a laid-back fun segment inviting celebrities to mix up their favourite cocktail and join Katie and Laura to share personal stories, insights, and laughs, creating a genuine and candid connection that goes beyond the typical interview format.