#2 Tracy Martin: Your Wounds Make You Wise

Women in MediaWomen in MusicWomen in Management

Mar. 7

Tracy Martin is currently the President of The Core Entertainament, and at the time of recording this episode she was President of the CCMA or Canadian Country Music Association. She is a media executive with almost twenty years of experience in marketing, production and TV; she brings big brands to life.

Tracy Martin was the President of the CCMA (Canadian Country Music Association at the time of this interview; she has since been announced as President of The Core Canada, founded by Kevin Zaruk and Simon Tikhman in partnership with Live Nation in 2019.

Martin is a media executive with 18 years of experience in marketing, production, TV programming, as well as digital, artist and event management. Her most recent position, prior to CCMA President, was at Corus Entertainment where she ran the content strategy for the W Network, OWN, Lifetime, Cosmo and Country Music Television, in addition to overseeing the launch of the CMT Music Festival.

Prior to her work at Corus, Martin was head of marketing for MuchMusic and MTV as well as the Vice President of Strategy at Pyramid Productions.

As CCMA President, Martin leads the association’s staff and Board through Country Music Week, and executive produces the CCMA Awards broadcast. Martin works alongside the CCMA Board to establish and execute long-range business plans that have seen the association evolve with current broadcast and content climates, develops strategic partnerships that elevate likeminded businesses and the CCMA, and evolve CCMA programming year-round.